Nike shoe line

Nike Cycling: Shoe Line

 

Challenge:

Create, promote, and market cycling shoe line from Nike.  How do you expose new line of cycling footwear on a limited budget to the maximum amount of the general public / potential consumers?

Solution:

Created two mobile shoe lines ( east and west coast) to travel to over 50 events throughout the 2004 season (April- October).  Offered three styles in all sizes of the final line of 5 models available to sample, and test at each event.    
 

Outcome:

Allowed the consumer to become aware and comfortable with the shoe line from Nike.  They could fit and feel the different shoes to find what would work best for specific endeavor.  We created the national mobile marketing offering for cycling shoes. More than 50 national events were held with nearly one million consumer hits.

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